In 2021, a popular Nigerian cake vendor asked all her customers to book all the cakes they required for the year and get a discount.

The biggest mistake that people make is not understanding the job of influencers. People think that once an influencer posts about you, you will get

One day I wrote a post about a Nigerian photographer that charges 550k for 6 pictures. My best friend Nelly had paid for me to

There are several lessons we can pick from some local traders that we see every day. We may not be attentive to picking up those

I find that customers are drawn to purchase certain things when you put a unit price on display. Their brain immediately sees the small unit

We all have relatives and friends who are struggling financially. For some of them, we know deep down in our hearts that this person has

Everytime I see someone who knows how to save, I see a person who can achieve massive goals. If a househelp who earns 30k Naira

This is a simple but very effective tip that gets you selling more and more of your products and services. I particularly like that aside

As a business owner, you should do 3 core things: 1. Production and Operations 2. Sales and Marketing 3. Leading and Strategy Imagine that you