There are things they don’t teach you in business school.
You want to collect an 800k to 1million Naira fee from an Igbo business man, for an accounting software service.
He books a Saturday meeting with you.
He insists on physical meeting, he says everything online is scam and he wants to see you.
Me, Chioma, Igbo babe on steroids.
Come and see na.
I dress up my Igbo 8-year old son and take him along.
I deeply understand the things that quickly build customer trust, especially for high ticket deals with some core traditional old-school people.
My overally polite son walks into meeting, greets in Igbo, takes a bow, the man offers a handshake, he accepts.
Trust score has hit 60% immediately.
I sit down, speak a few more lines of Igbo, explain the accounting software, offer assurances, display deep knowledge, defray fears, answer questions smartly.
Trust score hits 100%
I collect my money.
I do a great job.
Trust score hits 150%
He refers more people.
I do more great jobs.
Trust score is now on 200%
No be business school teach me.
Na street sense.
There is business knowledge on the streets.
Go and learn it.
I love you.