STARTING A BUSINESS WITH ALMOST NOTHING – READ CHINASA’S STORY

Chinasa (not real name), is a fulltime stay at home mum with 2 daughters.

Her husband worked for a Microfinance Bank and they agreed she would not work until the kids get to 10 years.

One day, Chinasa’s husband lost his job. He approved a loan higher than his usual limit and the loan went bad. Management said he compromised his values because the loan was given to his church. He was asked to leave.

Sadly, he wasn’t a person with huge savings and he also has no interest in running a business. So he came home and sank into sadness.
Chinasa watched his small money going down and down. Ha! She said she lived each day in fear and wasn’t ready to suffer when the money finally finishes.

Oh I love Chinasa. I love her spirit.
This post is about her.
It is about how she stood up, and saved her home from the wicked claws of poverty.

She said that rather than cry or fall into sadness like her husband, she spent her days thinking of what business would bring them at least 3k to 5k daily so they can survive, without requiring huge capital.

Within one month, an idea dropped in her mind.

Her househelp!

Yes, Ene her help.
Ene is a very loving Idoma girl who had lived with her for 2 years.
Ene makes amazing plaiting and braiding.

If she could have a conversation with Ene, so they start a business, she would sell the services and Ene would do the work.

Yes, great plan.

She called Ene, sat her down and shared the idea.

Ene was so happy. Ene was family already and could see Oga doesn’t go to work again.

Chinasa wrote down her marketing and startup plan.

  1. Chat up privately all the women in the estate Whatsapp group and tell them to braid or plait their hair in her house.
  2. Upload pictures she had of all the nice hair that Ene had made for her and her daughters in the past on her Whatsapp status everyday and invite people to call her.
  3. Every customer that comes to make hair, plead with her to help her tell 2 or 3 friends about Chinasa
  4. Call up her close relatives and friends to help her raise 100k to buy some basic tools like hair-wash basin, hand dryer, long mirror and others. Chinasa is a good person. She raised over 280k sef when she called.

This was her simple plan o.

She kicked off mad implementation.

Same day she did the Whatsapp messaging to the estate women, she got her first 2 customers.

One lady came for all-back weaving so she could wear her wigs, Chinasa convinced her to wash her hair ahead of the weaving, she paid 2k.

Another lady brought her daughter to make school hair, she paid 1500.

3500 made on day one. Chinasa was soo happy.

She asked the 2 customers for referrals and they both agreed to.

Next day, no customer. She just sat down and was Whatsapping more and more people in the estate who were responding to her.

Third day, a woman asked if she had attachments for braiding. She responded Yes. Lady booked to come by 1pm. Chinasa ran out and quickly bought the attachments.

1pm, the Aunty don show. Hair was braided. Bill was 8k.

Business don dey grow.

Chinasa was very honest with Ene. She kept a book where they wrote every job.

Ene was no more a househelp. She was now a business partner o.

Let me just summarize this gist by saying that Chinasa’s 3 bedroom house now has a full blown plaiting and braiding salon in one of the rooms.

Ene had to bring in 2 of her sisters from Benue to join her.

It’s been 17 months now. 3 employees. Constant flow of customers. Our home salon is doing well. There is no day Chinasa doesn’t make at least 20k.

Their house rent is 1million Naira. Chinasa saves 100k monthly for rent.

Feeding and basic care is not an issue.

I promised her I would visit to teach her how to do Instagram and Facebook, so she can be taking pictures of hair and posting online to attract more and more customers.

Her husband is out of sad mode now. He started a small business where he helps people who seek loans from banks to package their required documentation. He has had 3 clients so far who paid 300k each. Things are looking up.

I am soooo proud of Chinasa.

She pulled that marriage and her husband out of poverty, out of sadness, out of depression.

I hope you learn something from this story.

When things go wrong, it’s time to think.
It’s not time to sink.

Think, not sink!

I love you.

#chiomaifeanyieze

#chiomabusinessschool

#chiomasbusinessschool

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